Hartford Steam Boiler Inspection and Insurance Company Digital Marketing Coordinator in Hartford, Connecticut
Digital Marketing Coordinator
Creates, publishes, maintains and promotes website and blog pages using CMS, WordPress, HTML and CSS. Applied knowledge of SEO research and implementation. Assists in creation, implementation and delivery of digital marketing campaigns, including creation of email templates, social media messages, photo and graphic preparation and trackable links. Analyze and report on digital marketing activity. Performs photography and video setup and production assistance as needed. Assists in the maintenance, monitoring and engagement of social channels. Monitors social streams, groups and RSS feeds for content curation, company mentions and engagement opportunities. Create, publish and monitor social messages for targeted audiences and brand perception. Maintains content on digital HSB library resources (CMS). distributes emails, data documents and images to internal colleagues and clients.
Bachelor's degree in Communications, Marketing or associated field of study or equivalent work experience
At least one year of experience with an agency or corporate communications environment implementing digital marketing communication campaigns for B2C and/or B2B clients
Proficiency with Microsoft Office suite
Proficiency with Content Management Systems (CMS)
Proficiency with social media publishing and listening tools
Proficiency creating digital multimedia for websites and social media (audio/video)
Strong written and verbal skills
Analytical, critical and strategic thinking skills
Ability to manage personal time and tasks and contribute to a collaborative team
Adaptable to changing priorities, personalities and able to handle multiple assignments concurrently
3+ years experience in B2C or B2B business
Insurance industry experience, preferably P-C
Experience with Adobe Create Suite, Video and photo setup, capture and editing
Functional HTML and CSS skills
Functional Customer Relationship Management (CRM) skills
Ability to prioritize, be assertive, and take ownership of assigned tasks and client relationships
Self-starter who sees opportunities and takes initiative
Problem solving ability including the willingness to ask difficult questions, and propose solutions and alternatives to tasks
Multilingual is desired
We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
The work environment characteristics, and any physical and mental requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
Hartford Steam Boiler
United States of America